We just launched a new website for Soluta Health. Soluta is a subsidiary of Boon Chapman, specializing in EMR products, as well as other technical solutions for the healthcare industry. It's tough to find a marketing site that doesn't heavily rely on stock photos, so much so that they become indistinguishable from one another. In doing research, I found myself to struggling to understand what most of these sites were even marketing, other than the obvious call-to-actions. The project blossomed into a 50/50 split of photography and responsive web design. I couldn't have asked for a more receptive and forward-thinking client.
I was tasked by one of our beloved clients, TestOil, to build an iOS & Android (and Windows Phone) friendly web application to help diagnose equipment failure for the energy industry. Web applications are a fantastic, cost-effective method to expand branded content. The beauty lies in the ability to create cross-platform content that looks great on any device and OS. As more and more users move away from browsing on a computer, the importance of having responsive web-content has never been higher. HTML 5 apps are easier to design than even a standard webpage, given that mobile users less frequently use out of date devices and browsers that typically plague web designers. Most smartphones have a 2-3 year life span before the screen shatters or the handset has been plunked into the toilet so many times that a field of dry rice couldn't save the internal components.
Today I participated in the Out of the Darkness Suicide Prevention Walk, a cause championed by UH Engineering Faculty Dr. Kathy Zerda. Dr. Zerda lost her son to suicide and has since brought the cause to the UH campus. Last year we made a video, but today I participated in the walk (with the help of my two dogs) and took some photos with my "new" Nikkor 85mm lens. It was a fantastic experience, and it was great to see how the cause has grown since last year. This year, the 5th year of the walk, over $20,000 was raised, double the $10,000 goal! Browse the gallery below, and visit the American Foundation for Suicide Prevention Facebook Page for more information.
Last weekend we caught up with Rush Soccer to shoot some training videos for the Club’s upcoming website and interactive app. Since we had free time, creative desire, and an ARRI Light kit at our disposal we decided to experiment with some photography. The goal was to recreate a look from an old Nike Soccer shoot.
So we waited until it was pitch black out and blasted the goal and the players with a 1000-watt, two 650-watt lights, and set up a few uncooperative flashes. Despite blowing a fuse (twice), nearly electrocuting a coach, and temporarily blinding our subjects, we managed to construct a dramatic aesthetic.
Enjoy some of the stills below.
Our first music video, Iron Reagan's "Mini Lights" is a heavy-handed nod to Taxi Driver with a snarky, comedic twist for the message board generation. We got kicked out of more than a few locations for "strange" behavior, but it was worth it. It premiered on Decibel Magazine's Deciblog.
IRON REAGAN - MINI LIGHTS
from the split 12" with EXHUMED on TANKCRIMES Records
concept: Tony Foresta
& introducing: Corbintron
Houston's own Captain Foxheart's Bad News Bar and Spirit Lodge was featured by Thrillist in a feature on the 33 Best New Bars in America. Owner Justin Burrow (of the beloved Anvil) has created an understated yet sophisticated speakeasy in the burgeoning Market Square area. Not ashamed to say I enjoyed a few drinks while working. Take a look at the gallery for more, the Thrillist piece can be found here.